Revolutionizing Email Outreach with a Scalable Cold Emailing System

Category:

Marketing

Services:

Flutter app development, Project rescue, Support

Team:

5 Specialists

Results

The client used a soft launch approach to release the app: without huge investments or sensational promo campaigns.

Acquired 15,000+ business users in the first year.

ABOUT THE PROJECT

The client

The SaaS Bulk Cold Emailing App is a powerful and scalable platform designed to automate and optimize cold email campaigns. It helps businesses overcome challenges like IP/domain blacklisting, ensures high deliverability, and provides real-time performance tracking. With a user-friendly interface and advanced features, it streamlines outreach efforts for maximum efficiency.

Project background

The Saas Bulk Cold Emailing System is a robust and scalable platform designed to help businesses manage and automate their cold email campaigns efficiently. By addressing common challenges like IP/domain blacklisting, scalability, and real-time performance tracking, the system enables businesses to run effective outreach campaigns without the usual limitations. The platform offers a user-friendly interface with advanced features that cater to the needs of businesses looking to maximize their email outreach strategies.

Challenges

FACED

A major challenge for businesses using cold email campaigns is the high risk of getting their IP or domain blacklisted. This usually happens when a large volume of emails is sent from a single SMTP server, causing email providers to flag the sender as spam. This issue significantly reduces email deliverability and hampers outreach efforts.

Many existing cold emailing solutions limit the number of campaigns, sequences, and SMTP accounts that users can manage, restricting their ability to scale their outreach efforts. This limitation prevents businesses from reaching a wider audience and limits the potential impact of their campaigns.

Tracking the performance of cold email campaigns in real-time is essential for making data-driven adjustments. However, many platforms lack the capability to provide detailed analytics and logging, making it difficult for businesses to monitor their campaign effectiveness and optimize outreach strategies.

BoundlessHR

MISSION

Taking into account the project’s background, our mission was to handle the project transfer from another development provider, review the developed parts, and prepare detailed plans and estimations to finish the project and release the app.

Review the developed app parts (UX/UI + code review + QA) and provide a more specific plan and estimation of the development stage;

Complete the mobile app design and create the design for the admin panel;

Complete Flutter mobile app development;

Develop admin panel;

Strictly stick to the deadlines and the agreed budget.

"Just wanted to shoot you a message and say that you have put together a great team. This is the best group I have ever worked with over my 17 years of working from home full time."

Lehman Hailey, Director Business Launch Pro

The GOALS

The SaaS Bulk Cold Emailing System aims to help businesses automate and optimize their cold email outreach efficiently.

Fill in the gap in the market by providing a scalable platform that overcomes challenges like IP/domain blacklisting, ensures high deliverability, and offers real-time performance tracking.

Generate revenue through subscription plans and advanced feature add-ons while continuously improving automation and analytics capabilities.

The Solution

TTo tackle the risk of IP/domain blacklisting, we implemented an SMTP rotation feature using a round-robin algorithm. This approach distributes emails across multiple SMTP accounts, reducing the load on any single server and minimizing the chances of being flagged by email providers. This solution significantly improved email deliverability rates.

The system was designed to support unlimited SMTP accounts, email sequences, and campaigns, allowing users to scale their cold email efforts without constraints. This flexibility provided businesses with the ability to manage large-scale email campaigns and reach a broader audience.

We integrated real-time analytics and detailed logging features into the platform, enabling users to monitor the effectiveness of their campaigns as they progress. This allowed businesses to make quick, data-driven adjustments to optimize their email outreach strategies.

No budget increase!

No timeline extension!

THE MAIN

FEATURE

Increased Email Deliverability

The implementation of SMTP rotation significantly improved email deliverability rates for businesses. As emails were distributed across multiple servers, the likelihood of being flagged as spam decreased, resulting in more successful deliveries and higher engagement rates.

Enhanced Scalability and Flexibility

The system's ability to handle unlimited campaigns and SMTP accounts allowed businesses of all sizes to scale their cold emailing efforts effectively. This flexibility enabled companies to reach more potential customers without worrying about system limitations.

Improved Campaign Efficiency

The platform's automated email sequences and advanced scheduling features allowed businesses to automate repetitive tasks, freeing up time to focus on strategic decision-making. As a result, companies could allocate resources more efficiently and achieve better outreach outcomes.

Reduced Risk of Blacklisting

By distributing email sends across multiple SMTP servers, the system minimized the risk of IP/domain blacklisting. This ensured that critical communications reached their intented recipients without interruption.

Real Feedback

Real Impact

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CEO - Innovate Tech Solutions

John Miller

"After working with Boundless HR, we found the perfect remote developers who understood our needs and delivered beyond expectations. A truly reliable partner."

5.0

Founder- Growth Strategies Co.

Samantha Walker

"Boundless HR helped us integrate a powerful solution that saved us time and increased efficiency. Their team is top-tier and incredibly knowledgeable."

5.0

Director-Digital Marketing Lab

David Kim

"From day one, their communication was flawless. They consistently went above and beyond to solve complex challenges, and were incredibly professional in every interaction."

5.0

Partner-Smart Home Innovations

Olivia Green

"We couldn’t be happier with the outcome of our collaboration. Boundless HR’s team is efficient, dedicated, and works fast! They helped us meet all our goals and milestones."